YOU

ARE A FOUNDER

YOU ARE DOING EVERYTHING

That big strategic project? Sidelined

That digital marketing campaign? Stalled

So how is scaling going? Stuck

YOUR BUSINESS IS RUNNING

But where is is running?

And why is it

SCREAMING?

YOU NEED

ANOTHER

YOU!

Fractional Co-Founder support for founders holding too much

Hello, I’m Natalie Thumwood.

Think of me as your fractional other you - a co-founder, but without the equity grab.

The one who brings clarity and direction while you deal with everything else, so that big strategic project finally gets moving.

I understand the pace of being a founder, I built a luxury manufacturing business from scratch — raised funding, led teams, wrangled supply chains, managed global partnerships, and kept the whole thing going through high pressure and constant decision-making.

Then I burnt out.

I didn’t crash overnight — it was the slow kind of burnout that creeps in over time while you are constantly overwhelmed.

And it taught me what most founders learn too late: trying to carry it all will cost you.

During that time, a fellow founder — my neighbour — stepped in to help on a major project. She just got it. No hand-holding. No over-explaining. She ran with strategy and moved the work forward like a second brain - or a temporary co-founder. That experience was the spark for FFS!

A co-founder and a world-class project director

I don’t just offer strategic advice, before all that, I spent 25 years leading huge global campaigns at creative agencies like Ogilvy, Publicis, Adam & Eve, and AKQA — for brands like Dove, Bentley Motors, and Max Factor. I know how to deliver under pressure. I know how to lead. I know how to push things through and get the big stuff done and delivered, like only seasoned project manager can!

I’ve built FFS to give other founders the level of support I wish I’d had.

I bring calm. I bring clarity. I bring energy when yours is running low.

If you’re carrying too much, don’t wait for the unravel, book a a free consultation and let’s see where I can help.

Let’s talk about the elephants.

The big, strategic projects that will increase sales or allow you to scale.

Too important to ignore.

Too hefty to squeeze in between back-to-back calls.

They’re the heavy lifters — the ones that move your business forward. And yet, they’re often left standing quietly in the wings.

  • Brand strategy.

  • Marketing campaigns.

  • Fundraising.

  • Supply chain sourcing and negotiations.

Not forgotten. Just… postponed.

Because you’re juggling customers, curveballs, chaos, and a calendar that never lets up.

That’s where I come in.

I bring strategic firepower, sharp instincts, and the kind of no-nonsense energy that gets things moving - fast!

I don’t just wrangle the elephants — I get them dancing, in formation, on time, and where they need to be.

So you can focus on the rest of the show.

Let’s get those elephants moving

Some examples of strategic projects I can take off your hands

  • Funding Round Delivery

    Strategy, scoping, planning, pitch deck creation, oversight of financial modelling, investor comms and management

  • Operations and Growth Planning

    Scaling plans, workflows, resourcing, capacity, streamlining, tech sourcing

  • Supplier and Partner Sourcing

    Sourced, briefed, timings agreed, prices negotiated, onboarded

  • Marketing Campaigns

    Strategy, resourcing from my extensive list of senior freelancers, creative development, SOW, budgets, timelines, production, delivery

  • Brand Development

    Strategy, project management, agency or freelance sourcing, team building, toolkits, playbooks, TOV

  • Social Media Strategy

    Content planning, creator and freelancer management, scheduling coordination, campaign rollout, performance tracking, platform optimisation, stakeholder alignment.

  • Event Planning and Management

    Event concepting, timeline planning, budget management, supplier sourcing, venue liaison, guest experience design, run-of-show creation, on-site coordination, team briefing, logistics oversight, post-event wrap-up.

  • Content Production

    Creative brief development, shoot planning, budget and timeline management, crew and talent sourcing, location scouting, call sheet creation, supplier coordination, on-set production management, logistics oversight, usage rights tracking, post-production liaison.

  • Other 'Stuck' Strategic Projects

    Maybe you don’t know where to start, maybe you don’t have the time — or maybe it just keeps getting bumped by more urgent stuff. If it’s important but stuck, give me a call and let’s see if I can help move it forward.

Sometimes just a chat makes your load feel lighter

How it works

Start here. Get clear.

Bring the elephants back into the light.

Three simple steps.

That’s all it takes to move the project that’s been stuck for months.

STEP 1

Book a FREE chat

We start with a 30-minute consultation just you, me, and whatever’s keeping you awake at night. From experience i know how good it feels to speak to another founder who ‘gets it’.

It’s part therapy, part triage. You talk, I listen (and ask a few smart questions). By the end, we’ll know what’s stuck, what’s possible, and whether I’m the right person to help you move it forward.

Coffee optional.

STEP 2

Choose Your Package

Based on what comes up in our session, we’ll figure out together how much of my time you need — and how fast we need to move.

I offer a few fixed-price packages (plus add-ons if it’s getting juicy).

You book my time upfront, I block it out, and we’re locked in. No overbooking. No getting stuck. Just focused time and full momentum, guaranteed.

See below for package options.

STEP 3

Kick-Off

Once you’ve booked your package , you will get a confirmation email asking when you want to kick off.

We schedule it in, you brief me, then I build a clear Scope of Work. It includes timings, budget, and exactly what I’ll deliver - no grey areas. This becomes our working agreement and our contract. You’ll know what’s happening, when, and what’s needed from you.

Then you can feel the relief of knowing that project will be done and you don’t have to drive it.

Fixed-price founder packages: Simple, clear, momentum-driven

Fixed-price packages that lock me in to steam ahead on your project — and give me enough flex to help other founders keep moving too. Once you’re booked in, you’ll get a full timing plan showing exactly how we’ll use the time, with weekly catch-ups and key meetings scheduled upfront to keep momentum high and delays low.

This service is about progress, not parking. We don’t do stuck.

4 Week Package 4 Week Package

4 Week Package

FFS! This wont start itself

You had a plan. Then day-to-day chaos took over, and the big stuff — the elephant — got shoved into the corner, Over four focused weeks, we will get that elephant moving and delivered.

Perfect for: A project that isn’t hugely time-consuming, just stuck i.e. organising a large photo shoot, refreshing a website, creating an investor pitch deck with financial modelling.

1-month commitment

16 hours per week

8 days in total

Price: £4,000 (£500/day)

8 Week Package 8 Week Package

8 Week Package

FFS! This wont build itself

You’re not stuck — you’re swamped. The kind of project that’s important but never makes the top of your list and you just cannot get to it. Don’t worry, your fractional Co-Founder has got you!

Perfect for: Bigger projects that need proper headspace and momentum i.e. product launch campaign, catalogue development and design.

2-month commitment

16 hours per week

16 days in total

Price: £7,600 (£475/day)

💸 Includes £400 discount

12 Week Package 12 Week Package

12 Week Package

FFS! This wont scale Itself!

You need to scale- but you can’t drop the day-to-day customer handling to solely chase growth. Bring me in. You stay focused on running the business; I’ll get the big projects done - to founder-standard.

Perfect for: A project that needs consistent managing over time i.e. brand strategy and development, website build, managing funding rounds.

3-month commitment

16 hours per week

24 days in total

Price: £10,800 (£450/day)

💸 Includes £1,200 discount

Need more time?

Add extra days to your package

Sometimes projects need a little more time — and that’s OK.

You need speed and intensity on this project, so 2 days per week is not enough.

You can add as many extra days as I have available.

We can agree extra days up front during our planning chats, or, if things grow as we run, you can bolt on extra time as needed. It’s flexible, straightforward, and designed to keep momentum without missing a beat.

Please ensure you book the correct extra day for your package, as prices vary.

4 Week Package

Add extra days @£500 per day

8 Week Package

Add extra days @£475 per day

12 Week Package

Add extra days @£450 per day

Still got questions? Scroll down to FAQs

FFS! FAQS

I hope these FAQs clear up any outstanding information you need.

If you’re still wondering about anything, we’ll sort it when we chat, or you can contact me below and I’ll get back to you asap.

Surreal collage with two red hands almost touching, burst with 'FFS!', various global landmarks like Big Ben and Leaning Tower of Pisa, snowy mountains, and a large moon in the background.

  • Yes.

    The free 30-minute consultation is where we figure out what’s stuck, whether I’m the right person to help, and what you actually need.

    It’s relaxed, no pressure — but it’s essential. I only work with a few founders at a time, so I want to make sure we’re a good fit.

  • You will get a confirmation email with a link to my calender, so that you can set up a kick off meeting.

    After kick-off, I’ll be in touch within 48 hours with a clear plan and timeline, and we’ll take it from there.

  • This will be tricky.

    Once your project time is confirmed, it’s locked in. That helps me protect the space I’ve carved out for you and ensures every client gets the focused attention they need.

    It’s how we keep momentum, avoid rescheduling chaos, and get the thing done - on time and on budget!

  • Because it protects your time and mine.

    Upfront payment secures your slot and commits us both to the work.

    It stops things drifting, keeps the energy up, and helps me manage multiple projects in parallel without overlap or confusion.

    It also sets a clear start — and a clear finish.

    You are getting founder / C Suite level service and world-class project direction for a very good price - but payment upfront is how I can keep costs down and and keep all my clients’ projects driving forward.

  • Yes.

    You can add extra days when you book your package, or later if things evolve.

    You’ll be charged at your package’s discounted day rate, and I’ll integrate the time into your timeline wherever it will deliver the most impact.

  • I typically work Monday to Friday, 8:30am to 5:30pm (UK time), across 2–3 projects at a time.

    You can message me via Slack or email — I aim to reply the same day, or the following morning if it comes in late.

    We will also have regular, weekly check-ins to keep you updated on my progress.

  • I keep things structured but simple. Here’s what to expect when we work together:

    Every project includes a Statement of Work (SOW) and a timing plan.These documents outline what we’re doing, when we’re doing it, and what success looks like — so we’re aligned from the start.

    I work in four clear phases:

    Discover → Define → Develop → Deliver

    If the project involves third-party suppliers — such as designers, developers, or production partners — their costs are billed at the end of each phase, according to the agreed scope and estimate.

    The SOW and timing plan will also include a clear payment schedule, so everything stays on track and expectations are set.

  • Yes — always.

    I’ve worked on high-level partnerships for top agencies and brands for over 25 years.

    Confidentiality is baked into the way I work. If you’d like me to sign an NDA, just let me know.

More questions?

No worries - contact me and I’ll get back to you as soon as possible.

Please do not use this form for sales and marketing, there will be no response.