Fractional support tailored to founder thinking

You build things others can only imagine. You think differently. Your support should match how you think and act.

I’m Nat Thumwood. I’ve been a founder for 10 years and I know what it feels like when the work outgrows what one pair of shoulders can carry.

I offer fractional founder partnership that steps into the work with you and helps you complete what matters without overwhelm.

A senior, flexible partner. Exactly when you need it

Built by a founder, for founders

You do not just manage your business. You carry it.

When the business feels like part of you, every decision weighs more.

This is why founder partnership needs to reflect how founders actually think and act.

This kind of partnership

  • takes real responsibility

  • finishes what you have started

  • steadies the business when it feels stretched

I have delivered at global scale

I led complex global campaigns for global brands

Budgets were significant.

Deadlines were fixed.

Senior stakeholders expected results.

Clarity was not optional.

Execution was not optional.

That experience means your work gets delivered

without chaos

without ego

without theatre

Like having a co-founder

Without sharing equity

Marketing Campaign Management

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Funding Round Management

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Supplier Sourcing

✳︎

Growth Planning

✳︎

Strategic Project Oversight

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Marketing Campaign Management ✳︎ Funding Round Management ✳︎ Supplier Sourcing ✳︎ Growth Planning ✳︎ Strategic Project Oversight ✳︎

Sometimes the need is strategic

Sometimes it is practical

Some weeks you need help thinking clearly

About growth. Funding. Positioning.

Other weeks you need someone to steady the operational load

Diaries. Invoices. Suppliers. Timelines.

Often you need both

Senior enough to lead.

Practical enough to handle the detail.



Brands I have delivered for

I have carried the weight myself

I built a luxury consumer business from nothing

For 10 years it was mine alone to carry.

Funding. Cash flow.

Suppliers. People.

Pressure.

I know what it means when the business is not a job.

It is part of you.

That is why I work the way I do.

You do not have to carry it alone.

Client feedback

  • "Natalie transformed our creative offering, and more importantly our commercial practices: ultimately our profitability."

    Ben Whattam - Global Marketing Director, Bentley Motors

  • After only a 6-month engagement, Natalie left us a better, more profitable agency and made our business better-equipped for growth.

    Doug Kessler - Co-founder - Velocity Partners

  • Natalie has a gentle, pragmatic, collaborative and warm character; she also has the balance of being extremely tenacious when required, and is not afraid to 'ruffle a few feathers' in order to keep chaos to a minimum.

    Brian Lloyd - Executive Creative Director - WARL

What I can take off your shoulders

  • Growth & Capital

    When you’re raising, scaling or repositioning, everything feels exposed.

    I step in to bring structure and calm.

    Fundraising planning and delivery

    Pitch deck build and refinement

    Financial model oversight

    Investor comms and coordination

    Growth roadmaps into action

    Clear numbers. Clear narrative. No last-minute panic.

  • Operations

    When growth starts working, the operational load multiplies.

    I step in to steady it.

    Workflows and capacity planning

    Resourcing and team structure

    Technology sourcing and implementation

    Timelines and budget control

    Delivery oversight

    No bottlenecks. No loose ends.

  • Partners & Suppliers

    The wrong partner costs more than money.

    I step in to get the right ones in place.

    Agency and freelancer sourcing

    Shortlists that make sense

    Rate negotiation and contract structure

    Clear briefs and expectations

    Ongoing oversight when it matters

    Aligned capability. Fair rates. No surprises.

  • Campaigns & Production

    Campaigns look exciting from the outside.

    Inside, they are logistics and pressure.

    I step in to make sure it all works.

    Campaign planning and structure

    Senior freelance resourcing

    Scoping, budgets and timelines

    Production oversight

    Multi-channel delivery

    Strong ideas. Delivered properly.

  • Brand

    A strong brand removes friction.

    A weak one creates it.

    I step in to build it properly.

    Brand positioning and messaging

    Naming and narrative refinement

    Tone of voice and governance

    Toolkits and playbooks

    Agency or freelance sourcing

    Clarity at the core. Consistency everywhere else.

  • Operational Load

    The business does not pause for strategy.

    I step in where it’s heavy.

    Diaries and travel

    Invoices and cash flow coordination

    Supplier follow-ups

    Working with your accountant

    P&L visibility

    Whatever a co-founder would carry.

    Steady hands. Fewer loose ends.

Let’s see how it could work for you

How it works

Support designed to meet the moment you are in.

Three clear steps.

We talk. You book the time. Then we begin.

STEP 1

  • We start with a short conversation.

    Just the two of us. Whatever is sitting with you.

    This is not a pitch.

    It is a way to get clear on what matters, what is stuck, and whether we should work together.

    By the end, you will know your next move.

STEP 2

  • If we decide to go ahead, we agree the time and pace.

    You book a block of hours, either as a one off or as a subscription.

    That time is protected.

    No overbooking. No dilution.

    Just focused attention on the work that needs to move.

STEP 3

  • Once your time is booked, we set a clear starting point.

    If it is a defined project, I outline what I am delivering, by when, and how we will work.

    From there, you can step back, knowing the work is in hand.

Let’s talk it through.

Book by the hour.

Or subscribe and save.

Book time upfront as a one-off block

or secure monthly hours at a lower rate.

Your time is scheduled in advance and protected.

Simple. Clear. Keeps things moving.

Light Support

For founders who need steady momentum without a big build.

8 hours per week / 32 per month

Price: £40/hr

£1,280 per month

Steady Support - 16 hours per week Steady Support - 16 hours per week
Quick View

Steady Support

For founders running growth and delivery at the same time.

16 hours per week / 64 per month

Price: £38/hr

£2,432 per month

Deep Support

For founders in scale mode who need real operational depth.

21 hours per week / 84 per month

Price: £35/hr

£2,940 per month


Book monthly - no subscription

If you prefer not to subscribe, you can still book a set number of hours upfront each month.

  • This option is priced at a higher hourly rate and works well for short-term or one-off support i.e. a large project.

  • Your time is still protected and scheduled in advance, and we agree the focus for the month before we begin.

  • Please ensure we have had a chat and I have confirmed I have these hours free for you.

Price: £45/hr - min 8 hours per week

Let’s figure this out together

FAQS

I hope these FAQs clear up any outstanding information you need.

If you’re still wondering about anything, we’ll sort it when we chat, or you can contact me below and I’ll get back to you asap.

  • Yes.

    The free 30-minute call is where we work out what is actually needed, whether I am the right person to help, and what level of support makes sense.

    It is relaxed. No pressure. But it is essential.

    I only work with a small number of founders at a time. Fit matters.

  • No.

    Most founders do not arrive with a neat brief. They arrive with something that feels stuck, heavy, or unclear.

    We figure it out together.

  • You book a set number of hours each month.

    That time is reserved for you.

    Some weeks we focus on strategic decisions. Other weeks I steady the operatinal load.

    You are not hiring a consultant who disappears into slides. You are gaining a senior partner inside the work.

  • That is normal.

    We review regularly and adjust if needed. You can increase, reduce, or reshape your hours depending on what is happening in the business.

    Flexibility is part of the model.

  • Because your time is protected and scheduled in advance.

    Upfront payment removes admin friction and ensures focus is on delivery, not chasing invoices.

    It keeps things clean on both sides.

  • Yes, with notice.

    If your business enters a quieter period or a more intense one, we can adjust your hours accordingly, subject to availability.

    The goal is steady support, not rigidity.

  • Creative or purpose-driven founders who care deeply about the quality of what they are building.

    Usually at the point where doing everything alone is no longer sustainable.

    If you want theatre, ego, or constant noise, I am not the right fit.

    If you want calm execution and real progress, we will work well together.

  • We agree a rhythm that suits you.

    That might be weekly calls, shared documents, messaging, or a combination.

    I keep communication clear and direct. No layers. No confusion.

  • Yes.

    What you share stays between us.

    If needed, I am happy to sign an NDA before we begin.

  • We stop.

    No drama. No hard sell.

    The consultation is there for that reason. Better to know early.

Still thinking it through?

Send me a note.

I will reply personally.