You made the thing.
The product.
The craft.
The brand.
The taste level.
That's yours and it's real.
What you don't have is anyone in the room who has built the business around it before.
That's the gap. That's what I do.
One woman C-Suite
for start-ups with cash.
Because funded doesn't mean built.
You have your funding and know exactly where the business needs to go.
You are just not sure how to get there, or just have no hours left to do it.
You know you need to hire a senior team, but it will eat your budget and you don’t know where to start.
The FFS! Moment
The product is ahead of the business.
That's not a failure. It's a structural problem.
Brand strategy, financial modelling, funding, ops, marketing.
Nobody in the room has done all of it before, at the same time, at this stage.
You don't need advice. You need someone to step in and build it.
That's the work.
There is a smarter middle option
You're not hiring a consultant who uses AI tools.
I'm a senior operator with pattern recognition built across top-tier agencies, brands, and a decade building my own business. The AI doesn't replace the judgement. The judgement is what makes the AI useful.
That combination didn't exist 3 years ago.
An experienced operator, integrated with AI.
Hello I’m Nat
And I love growing businesses.
Thirty years working with the worlds leading brands.
A decade building my own.
Now helping founders like you carry less and build more.
What makes this middle-aged woman in a necker-chief such an expert on helping founders build?
I spent 10 years bootstrapping and building Harrison Ovens - a luxury consumer brand that grew from a garden workshop to Walpole's Luxury British Brands of Tomorrow, won two RHS Chelsea Flower Show 5-star awards, and was featured in the FT, Sunday Times, Vogue and World of Interiors. Revenue doubled year on year. Clients included Ottolenghi, Richard Corrigan, Jason Atherton and some of the world's finest hotel groups. I've been where you are. I know what it costs.
Frequently thought about questions that you are too polite to ask
Nice name dropping, but what does that all mean for a founder who just needs some help getting my business of the ground?
I only know how to work at the highest level and deliver excellence. I built FFS! because I know what founders are carrying. I've carried it. And I know what changes when the right person steps in alongside you. I'm also not motivated by money alone - which means I'm affordable, and I love what I do.
How did a working class girl from South London learn to build a brand like that from scratch?
I spent 20+ years in senior creative operations, production and project management at adam&eveDDB, Saatchi & Saatchi, AKQA, and Ogilvy - working on global campaigns for Bentley Motors, Nike, HSBC, P&G and Unilever.
I worked alongside the best creative minds in the business and absorbed every bit of it. Then I went and used it all to build something of my own.
You need someone who has operated at the highest level.
Because you don't have the time to teach someone what quality looks like.
When your business gets complex, senior support does not need to be told what happens next.
Thirty years at the top of the brand advertising industry.
Then a decade building and running a luxury consumer brand from the ground up.
I have sat in every room.
The pitch.
The relaunch.
The moment the positioning finally clicks.
The moment it does not.
Without chaos.
Without ego.
Without theatre.
And now I have AI to speed everything along.
“Nat helped me shape not just the brand but the bigger picture, my story, my direction and how the business can grow in a way that actually makes sense. Everything felt aligned after that.
The level of detail she works at is something else. From the business plan to the financials everything was clear, structured and ready to go.
She also pointed me towards opportunities I would never have found on my own and even caught time sensitive things that could have easily passed me by.
What I appreciated most is that she really understands what it means to build something personal.”
What founders and senior leaders say.
“We were at a critical point - the transition from start-up to established business. Nat brought the diligence and rigour that made it possible.”
“Nat hit the ground running, proved herself a safe pair of hands, and kept the business moving at whatever pace was required.”
“We were preparing to scale and the wheels were coming off. Within six months Nat had transformed the way we work - chaotic practices replaced with systems that actually held.”
What I actually do
Some weeks the business needs strategic thinking.
What are we building toward?
What does the brand actually say when we are not in the room?
Where is the money going and why?
Other weeks it needs someone to steady the operational load.
The campaign that is not moving.
The supplier who has gone quiet.
The conversation that has been sitting on the list for three weeks because every time you get to it something else is on fire.
Often both at the same time.
I work across all of it. That is what fractional means.
Not a specialist who solves one thing and leaves.
A senior generalist who holds the whole picture while you get on with the rest of it.
Is this for you?
If you make something genuinely excellent and the business around it hasn't caught up yet, this was built for you.
I work with founder-makers of British luxury product brands.
The founder is the craftsperson, the designer, the creative vision.
What's missing is a senior commercial operator who can build the brand infrastructure, the funding strategy, the financial model, and the operational backbone around the thing you've made.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
THE FOUNDLING PACKAGE by FFS!
For founders navigating parental leave
Running a business through parental leave is not a quieter version of the main job. It is a different challenge entirely, with a timeline that does not care about your project plan.
The team still needs leading. The clients still need managing. The investors still need updating. And you cannot do any of it from a delivery suite or a sofa at 3am.
I work with a small number of founders at this specific moment. Embedded before the birth. Holding the business through the fourth trimester. Handing back properly when you are ready to return. One point of contact for everything. Nothing missed. Nothing dropped.
I hold the business while you hold the baby.
If that is where you are, or where you are heading, there is a separate conversation to be had.
Thinking out loud.
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