You made the thing.
The product.
The craft.
The brand.
The taste level.
That's yours and it's real.
What you don't have is anyone in the room who has built the business around it before.
That's the gap. That's what I do.
One woman C-Suite
for start-ups with cash.
Because funded doesn't mean built.
You have your funding and know exactly where the business needs to go.
You are just not sure how to get there, or just have no hours left to do it.
You know you need to hire a senior team, but it will eat your budget and you don’t know where to start.
The FFS! Moment
The product is ahead of the business.
That's not a failure. It's a structural problem.
Brand strategy, financial modelling, funding, ops, marketing.
Nobody in the room has done all of it before, at the same time, at this stage.
You don't need advice. You need someone to step in and build it.
That's the work.
There is a smarter middle (aged) option
You don’t have time to teach someone what good looks like.
You are not hiring a gobby consultant who uses AI tools.
You are hiring a senior operator who has sat in every room.
The pitch.
The relaunch.
The moment the positioning finally clicks.
The moment it does not.
Thirty years at the top of the brand advertising industry.
Then a decade building my own luxury consumer brand from the ground up.
Without chaos. Without ego. Without theatre.
The AI doesn't replace the judgement.
The judgement is what makes the AI useful.
An experienced operator, integrated with AI.
Hello I’m Nat
And I love growing businesses.
Thirty years working with the world’s leading brands.
A decade building my own.
Now helping founders like you carry less and build more.
This combination barely existed 12 months ago
AI is fast. It doesn't have a bad day.
But it cannot:
Make the call
Read a room
Tell you your pricing is wrong
Look at your business and know which of the seventeen things on your list actually matters this week
For that, you need someone who has driven every road.
Whose inconvenient, non-linear career turns out to be exactly what the AI moment requires.
Three days becomes half a day
Four specialists become one session
A team becomes one room
You don't need to hire four people.
You need one person who has already built the rocket ship.
Brands I have worked on, agencies I have learnt at.
25 years inside the rooms where world-famous brands get made. Ogilvy, Saatchi & Saatchi, AKQA, adam&eveDDB.
Project lead on the Dove Real Beauty campaign - the one that turned the beauty industry on its head.
Global launches for Bentley and David Beckham’s Haig Club Whiskey.
Campaigns for Patek Phillippe, Max Factor, Nike, Pantene, Dunhill Fragrances with Jude Law.
The full machinery, at the highest level.
Then I went and built something of my own.
What founders and senior leaders say.
“Before working with Nat I knew I had a product I was proud of but I struggled to really position my brand in a way that felt clear and confident.
What she gave me was clarity. The kind you don’t even realise you need until everything starts to click into place.”
“We were at a critical point - the transition from start-up to established business. Nat brought the diligence and rigour that made it possible.”
“Nat hit the ground running, proved herself a safe pair of hands, and kept the business moving at whatever pace was required. When she left us the business was in a much better place”
“We were preparing to scale and the wheels were coming off. Within six months Nat had transformed the way we work - chaotic practices replaced with systems that actually held.”
“She took the time to really understand me my story,my culture and where I want to take TALAWA. Nothing felt surface level. She was honest,thoughtful and incredibly thorough in the way she broke things down and rebuilt them.”
“If you’re serious about your brand and need someone who will be real with you, guide you properly and actually help you move forward Nat is someone I’d genuinely recommend.”
How it works
Simple. No jargon. No faff. No empty promises
We talk
A proper conversation, not a discovery call with a follow-up deck.
I want to understand your business, where it is, and what it actually needs.
By the end of it, we both know whether this makes sense.
We hatch the plan
No fixed formats.
No packages you have to squeeze your business into.
We work out the hours, the focus, the things that need to move first.
I send a bespoke proposal, you respond and we decide together.
We begin
I come in, I understand the business properly, and I get on with it.
No lengthy handover.
No weeks of meetings before anything moves.
I deliver high quality - fast.
FFS! FAQs
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Fast. I have worked as. a freelancer at the top creative agencies for years. I am trained to get it, pick it up and run with it, that’s all I know. That's the standard I hold myself to. Read what clients say →
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Brand strategy, business planning, financial modelling, operations, marketing, fundraising support. All of it.
Not a coach or a therapist. Not a lawyer. Not a replacement for your accountant. What I am is the person who holds everything else together and helps you build, while those people do their jobs.
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From £600 for a block of hours. Monthly subscription from £1,680. No lock-in on the hourly option. See all packages →
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You want to 10X in 90 days. Your product is disposable, bad for the planet, or bad for people. You're in alcohol, gambling, or fast fashion. You don't actually care what you've built — you just want the exit.
I care deeply about the thing you've made. If you don't, we're not the right fit.
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Revenue coming in. Overwhelmed. Need a hand scaling. That's usually enough. If you're asking the question, you're probably ready.
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10 years building a luxury British brand with global reach from scratch. Premium press, Michelin stars, Chelsea Flower Show gold stars, superyachts, billionaires, royalty of all descriptions. No agency. No cold calls. Just the product. See the full founder story → Visit Harrison Ovens →
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I built FFS! because I know what founders are carrying. I've carried it. And I know what changes when the right person steps in alongside you. I work with a small number of founders at any one time. If it's the right fit, we'll find a way to make it work. See examples of client work →
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No two are the same. That's the point. Some weeks it's strategy. Some weeks it's operational. Often both. What stays constant is that something moves every week.
We figure out the best way to work during our call. I use frameworks where appropriate and give you a robust SOW before we begin. No suprises, just steady great work. See how it works →
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Too early: you can't afford the fee. Come back when the money is in.
Too late: you've outgrown one person. You need separate specialist hires across the business. When that moment comes, I can help you work out exactly who to hire and in what order.
Is this for you?
Brand-led, product-first founders.
If the brand is the business, this was built for you.I work with founder-makers of British luxury product brands.
The founder is the craftsperson, the designer, the creative vision.
What's missing is a senior commercial operator who can build the brand infrastructure, the funding strategy, the financial model, and the operational backbone around the thing you've made.
From £600 for a block of hours, or from £1,680/month on retainer.
Thinking out loud.
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