The half-built campaigns.
The thing you keep moving to tomorrow.
The Sunday evenings tapping at your laptop.
I get it.
You know exactly what the business needs.
You just have no hours left to do it.
And if one more person suggests you should be delegating more, you might actually lose your mind.
This is not a strategy problem.
It is a capacity problem.
And it is a very specific kind of lonely.
That is where I come in.
Senior support across strategy, marketing and operations.
No equity.
No overhead.
Just someone senior enough to actually get it all moving and done.
You are 50 emails behind before 9am.
The strategy document you need to write has been on the list for six weeks.
Three people are waiting on decisions only you can make.
The FFS! Moment
There is a specific stage founders hit and nobody warns them about.
You have found something that works.
You are past the terrifying early part.
And now the business needs more than one person can hold, but you are not ready, or not able, to bring in a full senior team.
So you keep going.
You get through the week.
You move the important things to next week.
That’s where I come in.
This is the FFS! moment
And this is where I start to work with founders.
When they are starting to build.
Not after they have hired a whole team.
Right here, on the cusp of it, when the weight is real and the options feel limited.
Not a full-time hire.
Not a Chief of anything.
An experienced generalist fuelled by AI.
Not a consultant who appears, delivers a document, and leaves you to work out what to do with it.
A senior partner who steps into the work alongside you. Someone who understands the whole business, not just the part you briefed them on. Someone who has operated at a high enough level to tell you what they actually think, not what you want to hear.
No equity. No six-month recruitment process. No first three months of getting them up to speed while you do both jobs.
If the business is working but you’re carrying too much of it alone, this is the point where we start working together.
There is a smarter middle option
You need someone who has operated at the highest level.
Because you don't have the time to teach someone who's never delivered excellence.
When your business gets complex, senior support does not need to be told what happens next.
Thirty years at the top of the brand advertising industry.
Then a decade building and running a luxury consumer brand from the ground up.
I have sat in every room.
The pitch.
The relaunch.
The moment the positioning finally clicks.
The moment it does not.
Without chaos.
Without ego.
Without theatre.
And now I have AI to speed everything along.
Hello I’m Nat
And I love growing businesses.
Thirty years working with the worlds leading brands.
A decade building my own.
Now helping founders like you carry less and build more.
Frequently thought about questions that you are too polite to ask
What makes this middle-aged woman in a neckerchief such an expert on helping founders build?
I spent 10 years bootstrapping and building Harrison Ovens - a luxury consumer brand that grew from a garden workshop to Walpole's Luxury British Brands of Tomorrow, won two RHS Chelsea Flower Show 5-star awards, and was featured in the FT, Sunday Times, Vogue and World of Interiors. Revenue doubled year on year. Clients included Ottolenghi, Richard Corrigan, Jason Atherton and some of the world's finest hotel groups. I've been where you are. I know what it costs.
How did a working class girl from South London learn to build a brand like that from scratch?
I spent 20+ years in senior creative operations, production and project management at adam&eveDDB, Saatchi & Saatchi, AKQA, and Ogilvy - working on global campaigns for Bentley Motors, Nike, HSBC, P&G and Unilever.
I worked alongside the best creative minds in the business and absorbed every bit of it. Then I went and used it all to build something of my own.
Nice name dropping, but what does that all mean for a founder who just needs some help getting my business of the ground?
I only know how to work at the highest level and deliver excellence. I built FFS! because I know what founders are carrying. I've carried it. And I know what changes when the right person steps in alongside you. I'm also not motivated by money alone - which means I'm affordable, and I love what I do.
What founders and senior leaders say.
“We were preparing to scale and the wheels were coming off. Within six months Nat had transformed the way we work - chaotic practices replaced with systems that actually held.”
“We were at a critical point - the transition from start-up to established business. Nat brought the diligence and rigour that made it possible.”
“Nat hit the ground running, proved herself a safe pair of hands, and kept the business moving at whatever pace was required.”
What I actually do
Some weeks the business needs strategic thinking.
What are we building toward?
What does the brand actually say when we are not in the room?
Where is the money going and why?
Other weeks it needs someone to steady the operational load.
The campaign that is not moving.
The supplier who has gone quiet.
The conversation that has been sitting on the list for three weeks because every time you get to it something else is on fire.
Often both at the same time.
I work across all of it. That is what fractional means.
Not a specialist who solves one thing and leaves.
A senior generalist who holds the whole picture while you get on with the rest of it.
Is this for you?
If you're a founder of a small, growing business who's carrying more than one person should, and you're not yet at the size where a full-time hire makes financial sense - this was built for you.
If you work in brand, marketing, professional services, luxury consumer goods, or the impact/ethical space, and you need someone who understands that world - this was built for you.
Heading into parental leave?
The FFS! Foundling Package was built for exactly this.
From the blog
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The Rocket Ship Equation
Smart people are starting to notice something.
At an MIT AI conference, the argument was made plainly: as AI gets better at specialist tasks, the value of the generalist rises…
Heading into parental leave?
The FFS! Foundling Package was built for exactly this.
