Hands on help for busy founders.
VA, project manager and founder's associate in one.
You decide the challenge. I deliver.
One experienced operator. Flexible. No contract.
You built something people want.
And now you spend most of your time on everything except the thing they want.
A VA does the task and stops.
A junior needs teaching.
A consultant advises and leaves.
So you carry it all.
This is the FFS! Moment
You need someone with the experience to know what good looks like.
You know what needs doing. You don't have the hours to do it and run everything else.
The help you can afford needs full-time managing. Every new person is another to brief, to teach, to carry.
What's missing is someone who picks it up and gets it done. Without being managed.
Then sets it up so it keeps running when they've gone.
A founder carrying the load alone is a false economy.
The cost you can't see is what carrying it alone does to you and to the business.
I ran my business for 7 years before I found the help that I actually needed.
A friend who happened to be another founder had space to help me a few days a week for a few months.
She looked at everything I was carrying and said:
I've got it.
Most founders never get that moment.
I built FFS! so they do.
Sources: Sifted Founder Mental Health Survey 2024/2025 (n=156). Freeman, M. 'Are Entrepreneurs Touched with Fire?' University of California San Francisco. Fields, L. 'The Hidden Mental Health Struggles Entrepreneurs Face', 2023.
There is a smarter middle (aged) option
You don't have time to teach someone how everything works.
A VA does what's on the list. I read the list, spot what's missing, and get the whole thing delivered. Fast.
Then I set it up to run without me. Invoices that chase themselves. Workflows nobody has to remember.
And I use AI properly to speed things up. 20 years of knowing what good looks like means I know when it's right. First time.
You don't need to hire four people.
You need one who gets it done.
Hello, I'm Nat.
Two decades at Ogilvy, Saatchi & Saatchi, AKQA and adam&eveDDB. Global campaigns for Bentley, Patek Philippe, Dunhill and Dove. I was project lead on Dove Real Beauty.
Then a decade building my own brand, Harrison Ovens. Michelin-starred kitchens, global hotel groups and HNW private clients.
You hand me the work. It gets done.
I'm studying herbal medicine part time, so I'm happy to get things done while you run the show.
You buy a pack of hours upfront. I work remotely, around your business and your next deadline. No set days. No set hours. My KPIs are milestones and delivery.
That's how I keep my fee lower than you'd expect for this level of experience.
Big Ideas, Real Impact.
Thoughtfully crafted to elevate what matters most.
Big projects. Small Projects. Delivered without drama.
20 years running projects for some of the biggest brands in the world.
Teams, budgets, deadlines.
Shoots in Los Angeles, South Africa and Barcelona.
Then 10 years bootstrapping my own luxury business.
Your project may be small. The standard doesn’t shift.
Sphat I do
A VA does the task. I make sure the whole thing happens.
FFS! Fractional Founder Support covers the work that piles up on a founder's desk. Here's what you can hand me.
Projects and digital
Give me the project. I'll bring it home.
Projects, start to finish
Website builds and updates, and other digital projects
Launches
Events and trade shows
Moves and set-ups
Budget tracking within my projects
Systems and automation
The work that keeps working after I've stopped. This is where FFS! earns its keep.
Operations systems
Tech automation
AI automation and workflows
Tool selection
SOPs and handbooks
Customer service set-up
Automated invoicing and payment chasing
Receipt and expense systems
Research
Podcast research - topics / people
Supplier sourcing
Market, competitor and pricing research
Marketing
You know what you want it to say. I get it made and out the door.
Marketing projects and campaign management
Photoshoots, product and lifestyle
Briefing and managing creatives
Marketing calendars, social scheduling and newsletters
PR and press coordination
Copywriting
Brand asset management
Clients and suppliers
Client management
Finding, vetting and managing suppliers and makers
Quotes and negotiation
Managing freelancers and contractors
Funding and reporting
The paperwork that decides whether you get the money. I've written it for my own business and won. A £50k Kent County Council grant, over 3 rounds, with a final pitch to 12 people.
Funding applications and grant writing
Board and investor reporting packs
Investor and lender paperwork
Admin
Inbox and diary
Meetings, notes and follow-ups
Document prep and templates
Travel and event logistics
“Before working with Nat I knew I had a product I was proud of but I struggled to really position my brand in a way that felt clear and confident.
What she gave me was clarity. The kind you don’t even realise you need until everything starts to click into place.”
What founders and senior leaders say.
“We were at a critical point - the transition from start-up to established business. Nat brought the diligence and rigour that made it possible.
”
“We were preparing to scale and the wheels were coming off. Within six months Nat had transformed the way we work - chaotic practices replaced with systems that actually held.
”
How it works
Simple. No jargon.
No faff.
No empty promises
We talk
A proper conversation, I want to understand your business, where the gaps are, and what it actually needs.
By the end of it, we both know whether this makes sense.
We hatch the plan
No fixed formats. No proposal to wait for.
We agree what moves first. You buy a pack. You set the priorities.
We begin
I get onboarded. I understand the tasks / project properly, and I get on with it.
I deliver high quality. Fast.
FFS! FAQs
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What makes this middle-aged woman in a neckerchief such an expert on getting things done for founders?
20 years running huge global projects Then 10 years building a boot-strapped British brand with global reach from scratch.
I’ve go the high standards of world class agencies and brands behind me plus the understanding of running a small business. I have been through the learning curve and I know how everything fits together.
You really couldn’t ask for more.
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It means I've done the whole thing, not one corner of it. I know how every part of a business fits together. So when you hand me a project, I don't need a map.
I work with a small number of founders at any one time. If it's the right fit, we'll find a way to make it work.
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No. A VA does the task you give them. I do that also, but I can take the whole project, work out what it needs, and get it done.
Then I set it up so it keeps running without either of us.
You don't manage me. That's what you're paying for.
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No two are the same. That's the point. One week it's a supplier hunt. The next it's a grant application and a website fix. What stays constant is that something moves every week.
You set the priorities. I work through them and tell you what's done, what's next and what needs your call.
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Fast. I have worked as. a freelancer at the top creative agencies for years. I am trained to get it, pick it up and run with it, that’s all I know. That's the standard I hold myself to. Read what clients say →
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I can do whatever needs doing to keep your business moving. From diary management and meeting booking to project managing events and marketing campaign management. I can set up operational systems, use AI to automate repetitive tasks.
I could also work on your marketing, ops or business strategy, but that would be a POA arrangement.
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Hour packages, bought upfront.
10 hours for £400.
20 for £750.
40 for £1,400.
I keep a log you can easily access to see where we are.
When a pack runs low, top up or stop..
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You want somebody at your beck and call 24/7. I work on a fractional basis, so I juggle multiple clients. We need to plan accordingly.
Your get stressed, so you need somebody to shout at and blame. Keep walking, I’ve worked with all the challenging personality types and I now have a zero tolerance policy. Verbal abuse, gaslighting and other toxic behaviours mean I walk and I don’t refund.
You want a strategist to advise you on marketing, operations or business development. I CAN do that, but it’s a different fee set up entirely.
You want things done properly,project run smoothly without having to manage things yourself? That's what we’re talking about.
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Too much on. No time to manage anyone or anything. A list of tasks and projects that haven’t happened and you feel guilty about. That's usually enough. If you're asking the question, you definitely need me.
Is this for you?
Busy founders with too much on. Any sector.
You'll say yes fastest if:
You hired a VA and felt frustrated by constantly having to manage them.
A project is not started, stuck, or half done and you don’t have time to manage it.
There's nobody looking after ops, so it all lands on you.
You need a funding application or report done properly. And fast.
You need a marketing campaign managed by an expert.
YOU NEED A SEASONED PRO WHO JUST GETS IT DONE!
From £400 for a 10 hour pack.
Hourly rate reduces the more hours you buy.
Thinking out loud.
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